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Tata Sky Truchoice comes with 3 packages at base price of Rs. 150

Tata Sky Truchoice price in India

Tata Sky, a leading DTH service provider in India has unveiled another special package named “Truchoice” on October 12. This is going to be a great package since it enables the customers to pay for those regional language channels only, which they want to see. This Truchoice package saves a lot of money on the part of the customers. The Tata Sky Truchoice package comes with three different options for the customers to choose from.

The three packages available with Tata Sky Truchoice are “Economy” which comes under the base price of Rs.150, “Supreme” at Rs. 220 and “Grand” at Rs.330. Subscribers opting for Truchoice package will get two regional language packs for free. It is indeed great to know that the two regional language packs that come along with the subscription of Truchoice will be free of cost for a lifetime.

Truchoice package is a recent modification which helps the customers to select channels based upon his/her regional preferences. Previously, it is necessary for people using Tata Sky to see all the channels in all languages, whether or not the channels were liked by all or not. It was unnecessary since all regional language channels are not enjoyed by all.

With this new package the needs and preferences of the customers have been answered. "The new packaging model is a significant new step that underlines our customer-orientation. This initiative is aimed at providing better value and greater consumer satisfaction," Tata Sky chief marketing officer, Vikram Mehra, said on the launch of Tata Sky Truchoice. This is a significant response on the part of the Tata Sky since there was a notice from TRAI that outlined that customers should not be made to pay for channels which they are not viewing.

Tata Sky was incorporated in 2004 and it is a joint venture of Tata and Star. It has the reputation of Tata, one of the biggest names in Indian industry. Tata Sky’s DTH service offers unique features like: DVD quality picture and sound, 24X 7 customer service assistance in 11 languages, listing and reminders of program/s one wishes to see on the TV, locking of channels which are not suited for children and the search and scan banner providing information on programs running in different channels.