T24 GSM mobile services of TATA in collaboration with Future Group
TATA Telecom Services,-We all are familiar with the telecom brand as being one of the cheapest in the Indian market. TATA has time and again come in business partnerships with various International Brands be it with Virgin (for GSM, CDMA connections and data modems) or TATA DOCOMO (an Indian - Japanese brand for GSM telecom services).
This time, TATA INDICOM is collaborating with the Future Group owned by Mr. Kishore Biyani. As the name suggests, T24 refers to TALK24, that is, one can talk unlimited and that too at a very cheap rate. The customers of T24 are promised more and more shopping benefits for talking more. So it would be ‘Talk more, Shop more’ opportunity for them. T24 will venture out in the Loyalty program.
Features, packages, price, plan etc for T24, the Tata Tele and Fortune brand will be provided in few days when the T24 Brand discloses its schemes, tariff etc. For starters, one can only guess the type of services one will be given as two biggest brands- TATA INDICOM and Future Group has come in alliance together. This is the first Telco – Retailer Partnership in India and the customers will have to see if it will go like Axiom Telecom Retail partnership with LG and others worldwide.
T24 services of Future group and Tata Tele will be commencing in South India shortly.T24 GSM SIM cards will be coming out in the market shortly and will be readily available at all the Future Group retail outlets like Shoe Factory, eZone, Food Bazaar.com, Central Malls, Big Bazaar, Pantaloons, , FutureBazaar.com, Central malls, Food Bazaar, etc. This will be quite accessible for the customers as there are 1000 stores in 61 cities.
- Future Group and Tata Teleservices launches GSM mobile services branded T24
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