Spice mobiles to produce handset in India, Sonam Kapoor brand ambassador
Spice Mobiles, the handset manufacturers announced on Thursday that it will start manufacturing mobile phone in India by the end of this year. The company is looking forward to start the trial production of its handsets from next month in India. The company owned by B.K Modi Group announced young actress Sonam Kapoor as the company’s new brand ambassador.
Spice Mobiles currently sells half a million handsets in the country but plans to raise the sale of its units to one million handsets a month. The company currently has facility in Baddi in Himachal Pradesh from where it plans to start the production trials from first week of April.
It seems to follow a trend by many mobile manufacturers to locally produce handsets in the country seeing a growth and expansion in the Indian mobile market.
Spice Mobiles Director and CEO Kunal Ahooja said, “We will start trial production next month and start the commercial manufacturing following that by the end of this year.” The phone S-1200 will be prices at Rs. 14,500 and has a 12 Mega pixel camera with 3 X optical zoom. Currently only Ericsson and Samsung have 12 MP phones in the market. Spice Mobile has certain other plans for this upcoming year. The company has plans to launch its application store soon.
Anuj Nangia, head, product marketing, Spice Mobile, told that the company is currently working on 2 Android devices, one of which will be available in the market in the 2nd quarter of this year. The company has also entered into an exclusive partnership with Microsoft wherein it will launch some handsets with them. These handsets will be priced under Rs.10, 000 and would run on Windows Mobile 6.5 platform.
He further informed that the company has 250 content partners for music and media. It will work with Spice Digital, which are a value added service provider and a part of Spice Group. With an aggressive production and marketing strategy, Spice Mobiles seems to chase its dream of becoming a $1 billion (Rs. 4,500 crore) company by 2014 with a market share of 10 % with a fast speed.
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