Sonam Kapoor at WIFW as Brand ambassador for Spice mobiles
Spice Mobile has roped in the charming Bollywood actress Sonam Kapoor as its brand ambassador with immediate effect. Sonam Kapoor would be Spice’s new face to represent the company’s mobile business. This would include promotion of Spice handsets, value added services and retail segment in India.
Spice mobiles with this move seem to be in a serious and aggressive mood to capture the cell phone market in India. The choice of Brand ambassador and sponsorship of an event like Wills India Fashion Week (WIFW) strengthens this fact. According to CEO Kunal Ahuja, Spice mobiles represent style and design in the Indian mobile handset market. In order to reach out to the connoisseurs of style and fashion, Wills Fashion week would prove a better platform.
Sonam Kapoor has already kicked off this association by attending the WIFW sponsored by Spice Mobiles. Sonam was an important guest of honor at the show considering the fact that Spice was the Gild sponsor for the event and Sonam the new brand ambassador. The show was a late night one and Sonam Kapoor was there to have a look at the works of fashion designers Anjana and Ankita Bhargav. “I have always been particular about the brands that I am associated with. I am happy to be associated with them.” Sonam Kapoor commented on the association.
The company has announced its cell phone manufacturing and expansion plans. Spice has projected an ambitious target of an ability to sell a million phones from April. The company plans to expand its reach to Africa and other Asian markets. “I am confident that our association with Sonam will establish a strong connect with our brand attributes. I welcome her to the Spice family, and look forward to a long and successful association.” Vivek Bali, Group President, Global Branding & Marketing, Spice said in a statement.
Spice mobiles believes in the mantra of innovation has already launched many handsets in India. The company aimed entry level segments at its debut and slowly reached out to the mid & premium segments as well. The company has many firsts to its credit including the launch of first ever Dual Mode phones, World’s First Movie Phone etc.
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