Oscar launches dual SIM mobiles in India in price range Rs. 17,00- 4,500
Oscar Electronics, a new name in the world of consumer electronic goods is all set to make its entry in the Indian electronic market. To begin with the company aims to target the hottest electronic market in India, the mobile market and with its brand OSCAR, it plans to enter the mobile sector in India and complete the other end of its consumer electronics portfolio.
Oscar is gearing to launch its entry level mobile phones in the country which are dual SIM phones, and low priced mobile phones targeted at budget customers with the price range of Rs. 1700 to Rs. 4,500.
Oscar Electronics plans to bring its handsets first in the North East of India and will launch ten models, out of them 6 have already been introduced with N1 as its entry level phone and Z1 as its current high end phone. The base model comes with vibration speakers and the high end model comes with a QWERTY keypad, fast processor, front back camera and many more features. The other models of the range supports features like FM radio, MP3, MP4 player, social networking access, and a 1.3 MP camera apart from other features.
Oscar sees a great potential for its mobile phones in the country where more than 50% mobile users use low cost handsets and therefore strives to make its presence felt in the semi-urban and rural market. The company also promises to provide high quality products at an unmatched price tag and follow a no-frills policy. It aims to deliver a product keeping in mind the features to price ratio.
Oscar also has huge expansion plans for its dual SIM phones in the country and hopes to launch the entire portfolio consisting of 10 models in the next two months. Speaking about the expansion plans, Suresh Wadhwani, Executive Director, Oscar Electronics, said, “By the end of first year we hope to sell one lakh mobiles per month in North &East India with a turnover of Rs. 250 crores and thereafter grow at 15-205 annually. In five years we are aiming to reach a turnover of 100o crores.”
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