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Loop mobile launches Mobile TV with exclusive content of MI Anthem Ala Re

Loop Mobile has extended its association with Mumbai Indian (MI) beyond being an official mobile network partner. The company launched its Mobile TV with exclusive rights for the MI team anthem Ala Re. The launch is aimed at improving emotional connect with its Mumbai users and also to extend more VAS.

Subscribers of the Mobile TV services can now listen and download it into their mobile handsets in the form of wallpapers, ringtones and caller tunes. The company has been associated with Mumbai Indian for last 3 years. The users can also get free tickets of MI matches at Wankhede stadium and MI players autographed bats by participating in different contests.

Loop Mobile TV has 40 channels on its list with good list of Marathi, Hindi and English channels etc. It has special T-20 Cricket pack in which users can watch cricket for full day at a price of Rs. 5. The channel has offered four packages to its subscribers i.e. Mega Pack, T20 – 2011 Cricket Pack (valid till May end), Entertainment Pack and News Pack.

It has focused its content and channels targeted for Mumbai city. It has also started Bol Mumbai Bol plan for its mobile users to make free calls from Loop to Loop mobile for a subscription of Rs. 86. Speaking at the launch of Mobile TV, Surya Mahadevan, Chief Operating Officer, Loop Mobile, said, “Our subscribers can now watch their favorite TV channels on their Loop Mobile phone. We are a Mumbai specialist and our association with Mumbai Indians carries forward our Mumbai connect by making the brand emotionally engaging for our subscribers."