Kareena Kapoor to endorse Mahindra &Mahindra PowerScooter range
Bollywood’s hot babe Bebo Kareena Kapoor is the new brand ambassador for Mahindra &Mahindra and the actor will be seen endorsing the new scooters by the company soon. M&M has roped in the actor to target young riders and the diva has signed the dotted line to endorse the latest range of PowerScooters by Mahindra including Rodeo, Flyte and Duro. She will feature in company’s print, electronic and online advertisement campaigns.
Mahindra & Mahindra is delighted to have Kareena on board as the actor is stylish and hardy as its new range of two wheelers. She will be seen in the first advertisement that is scheduled to appear later in the month. The ad will be of Rodeo, which is pinned by the company as the youthful, fresh and fun brand. The scooter is the right mix of style and power, added the actor. Kareena’s love affair with the PowerScooter by Mahindra &Mahindra started with the film 3 Idiots where she was seen sporting the bike as Pia.
Even Kareena is equally delight to be part of Mahindra& Mahindra PowerScooter range. Kareena said, “I look forward to being a part of Mahindra family. Watch out for me in the exciting new commercial for Mahindra PowerScooters”. Mahindra offers its PowerScooter portfolio for its range of customers. The Duro by Mahindra is launched as a rugged family scooter while the Flyte is targeted at young women. Mahindra Rodeo is the stylish scooter targeted at contemporary youth that boasts of its looks and modern features.
Mahindra’s venture into two wheeler segment started with the launch of Mahindra Stallio and Mahindra Mojo, the motorcycle range debuted recently by the company. Stallio is the 110cc motorcycle that comes with a host of features to woo the young Indian biker, especially the business executives. Aamir Khan has been signed by M&M as its brand ambassador recently. Mahindra aims to launch the entire range of scooters and motorcycles for the Indian and world market and with a huge sales volume of 1.5 lac units last year, the company is surely on its way to male it big in the two wheelers segment.