Google Broadband at Ultra Speed and low price in next move
Google Inc. said it will begin selling ultra-fast Internet access to consumers, a test that could threaten existing telecommunications carriers' grip on the Web and is designed to show off new uses of the Internet at high speeds. The beauty of Google Broadband would be that since Google has championed the cause for net neutrality, they’ll be able to get as much as they want or as little as they want for the same price.
Google Inc. loves challenging old business models with new technology ideas. This announcement is the search giant’s opening salvo in a challenge to US broadband, which is monopolistic, slow and sees openness as a threat to profits.
Google Broadband would offer service at a speed of 1 gigabyte per second—or 100 times faster than what many U.S. consumers are used to—and would offer the service at "a competitive price."
Google Broadband, never satisfied with the pace of change, plans a test that will provide 50,000 to 500,000 people with fiber-optic broadband Internet access.
Google Broadband doesn't plan to roll the service out as a national network. Instead, Google Broadband’s goal is to help demonstrate how faster access can lead to more innovative Internet services. In a blog post, Google described watching live 3D video lectures and streaming medical Pictures.
Google Inc. said ultra high-speed Internet could usher in a wave of next generation apps, new development techniques and improve openness of the Internet.
They want to see what developers and users can do with ultra high-speeds, whether it's creating new bandwidth-intensive 'killer apps' and services, or other uses they can't yet imagine.
Google Broadband hopes that the new model will fire up the business of being a small. The regulators have allowed the huge ISPs (AT&T, Verizon et al) to dominate the broadband business with sheer scale, forcing the smaller guys out.
If the network goes national, those will be important questions to explore. For now, though, Google Inc. has a rare opportunity to put real pressure on large ISPs like AT&T and Comcast to sell more bandwidth for less money.
Google Inc. did not disclose locations, actual pricing or the time frame of when the high-speed broadband network is expected. However, keeping in line with its views on open access and net-neutrality, the company did say they will be opening the network up to other service providers.
Google would not discriminate between different sorts of traffic carried by it and this latest part might also serve as its strategy against any potential anti-trust concerns that may arise after Google Broadband owns the pipes through which you search the web, watch videos, make voice calls and access a ton other Google Inc. owned products and services on a regular basis.
In short, Google Broadband will experiment with new ways to help make Internet access better and faster for everyone.
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