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Dell and Google offers products and services targeted for SMEs in India

Google, the worlds leading search engine and Technology leader Dell India, have separately carved out moves to target Indian small and medium enterprises (SME) for their growth. While Google is extending free advertising coupons for free SMBs, Dell has launched its own tailor-made products.

Google has started “Jump start” initiative through which it will provide expert support to help SMEs build an online advertising campaign. The pilot phase of this program was implemented in Chandigarh earlier where it received an overwhelming response.

Through this program Google would assist SMEs in setting up their Ad words account and provide customized campaign according to the company’s requirements and budgetary constraints. Small ad medium businesses can start advertising online with a budget as low as Rs 200 per day and grow it with demand, says Google.

SMEs with an online presence can utilize this opportunity to avail 2500/- worth free advertising coupons by simply calling on toll free number 1860 266 6622.They would be required to register their website Google India Ad Words platform - http://adwords.google.co.in. In a statement Google India online sales head Sridhar Seshadri said "The Ad Words programme provides marketers a cost-effective platform where-in they can measure RoI (return on investment), monitor and optimize their campaign’’.

With this move Google has tapped the huge growth potential that the SMB enterprises of the industrial sector have to offer in terms of their advertising requirements. At present, the SMBs constitute 80% of the industrial sector. Not only online but offline initiatives in the form of Seminars and workshops would also be taken up by Google to create awareness amongst the SMBs regarding the power of advertising through the internet.

Dell on the other hand has unveiled its Vostro range of laptops and desktops which have been designed keeping the SMEs in mind. Not only has this Dell also come up with IP SAN storage technology. The company has taken steps to penetrate deeper into the Indian cities through its Partner Direct commercial channel program.

As a part of this program, enterprises have two levels of participation to choose from namely registered and certified. This would empower them to avail a wide range of marketing, support and business-development benefits from Dell.

Overall these initiatives by Dell and Google spell good news for the large SME space in India.