Ace cricketer Kapil Dev goodwill ambassador for Olive Telecommunication
Olive Telecommunication, the latest entrant in the mobile handset market in India has roped in legendary cricketer and former Captain of Indian Cricket team Kapil Dev as its brand ambassador. The renowned cricketer will soon be seen endorsing Olive’s product range and the company also is very hopeful that after appointing India’s greatest all rounder ever. Kapil Dev as its goodwill ambassador, Olive will surely will be on the road to popularity and greater sales volume with the aggressive marketing strategy of which Kapil is an integral part.
Through Kapil Dev Olive Telecommunication is planning to promote two of its products namely, OliveWiz and OliveFrvrOn. OliveWiz is India’s first triple SIM QWERTY keypad phone whereas OliveFrvrOn is the country’s first dual power hybrid phone. The company has several other handsets in its portfolio which are likely to hit the market very soon.
According to Mr. Arun Khanna, Chairman Olive Telecommunication, the company plans to offer its attractive and trendy handsets in the market fro each segment. The company also aims to offer a wide range of handsets right from the entry level mobile phones to more sophisticated digital offerings to Indian customers.
Even Kapil Dev is equally elated to be a part of the marketing strategy of Olive Telecommunication and expressed his pleasure to be associated with the brand. He stated in an interview during the launch function in Delhi, “It is a pleasure to be associated with a brand like Olive because of its innovative cutting edge technology and the significant role the company is playing in bringing innovative convergence devices for its users.”
The company has priced OliveWiz at Rs. 5,500 and OliveFrvrOn at Rs. 1,999 in India.
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